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Birmingham jobseekers get ticket to employment

left to right; Jackie Mould, Director of Be Birmingham, Jon Wright, District Manager at Jobcentre Plus, Workwise officers Lateef Huthman, Jobeda Shahed and Bharat Pathania and lead member for Birmingham at Centro, Cllr Tim Huxtable relaunch Workwise in Victoria Square, BirminghamAn award-winning travel scheme which has already helped thousands of West Midland jobseekers in their search for work is to re-launch in Birmingham thanks to a successful bid for more than £800,000 of funding.

Transport authority Centro has joined forces with Birmingham City Council’s Regeneration Services (Employment Development Team) to renew the region’s celebrated WorkWise initiative and make it more widely available in the city after being awarded money from Be Birmingham’s Working Neighbourhoods Fund.

The innovative scheme helps jobseekers by providing transport advice, journey plans and free travel passes for interviews and during the first three months of a new job.

WorkWise has already proved very successful across the region, with other schemes up and running in Sandwell, Solihull, Walsall and Wolverhampton.

Since the initiative started, more than 6,300 passes have been provided for interviews and more than 5,200 people have been given help with travel costs for their new job.

The scheme has won national awards for the role it has played in getting people back in to work and encouraging green, congestion busting travel with 88 per cent of people continuing to use public transport after six months in the job.

Thanks to the successful funding bid, WorkWise will now be available from Jobcentre Plus offices and other employment and training providers for people living in even more areas of the city.

These include qualifying postcodes in Birmingham city centre, Edgbaston, Erdington, Hall Green, Handsworth, Hodge Hill, Kings Heath, Ladywood, Northfield, Perry Barr, Selly Oak, Sparkhill, Sutton Coldfield, Washwood Heath and Yardley

Cllr Tim Huxtable, lead member for Birmingham at Centro, said: “WorkWise has proved to be a huge success since it first started in the region seven years ago.

“Not only does it offer much needed help to jobseekers by removing one of the main difficulties they face in their bid to get back to work, but it also provides a major boost to the local community and employers by improving access to jobs and workers.

“I’m delighted we have been able to re-launch this fantastic scheme and make it more widely available across the city thanks to this vital funding being granted through the Working Neighbourhoods Fund.”

Councillor Neville Summerfield, Cabinet Member for Regeneration at Birmingham City Council said: “Removing barriers to employment is a priority for Birmingham City Council, particularly in the current economic climate. I am pleased that we are able to work with partners to bring forward innovative proposals to use the Working Neighbourhoods Fund to help local people to get jobs.
 
“The WorkWise programme is one of a series of important local initiatives to help jobseekers in Birmingham to gain and retain work.”
 
People who are interested in benefiting from the scheme can contact Lateef or Bharat in the WorkWise team on 0121 480 3816. They will then be advised whether they are eligible and how to apply for travel support.
 
Jon Wright, District Manager at Jobcentre Plus said: “Jobcentre Plus is proud to be associated with WorkWise in Birmingham. The project helps us to assist unemployed people to access interviews and jobs by overcoming transport barriers to employment.
 
“It provides valuable support for people to broaden their job search by increasing their awareness of local public transport services near to them.”
 
Jackie Mould, director of Be Birmingham, the city's local strategic partnership, said: "The Working Neighbourhoods Fund is being used to overcome the barriers that can prevent unemployed people getting back into work. The WorkWise scheme is an excellent example of the way organisations working together can give practical help to local people looking for work."
 
Recent research done in Solihull has shown that WorkWise has boosted job search and retention rates in the area and provided a more positive view of public transport in the local community. More than 90 per cent of users said the scheme had made a significant impact on their life.
 
Users of the scheme said it gave them wider access to jobs and helped reduce money worries during their first few months back at work, while employers applauded the initiative for boosting staff availability and encouraging green and healthy travel for employees.
 
ENDS
 
More information from Babs Coombes on 0121 214 7266 / 07887 794 208 / babscoombes@centro.org.uk or Steve Swingler on 0121 214 7073 / 07887 794 241 / steveswingler@centro.org.uk

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